According to TrendForce, the sales of Apple’s iPhone 8, 8 Plus, and X that were released in 2017 were lower than expected for models that celebrate 10th anniversary of the iPhone line.
Sales of the iPhone 8/X series were affected by the delayed launch. Moreover, the demand for iPhone X has not been as strong as anticipated because consumers still need time to adjust to the high prices. While the market performance of the iPhone 8/X series has fallen short of the high expectations, iPhone sales as a whole are sustained by the popularity of models from the earlier generations. TrendForce finds that total iPhone sales for the whole year of 2017 reached around 216 million units, roughly the same as the annual figure for 2016.
Similarly, the company plans to introduce three new iPhone models later this year, says TrendForce. All three models would continue to feature Face ID, and two of them would be premium versions with an AMOLED screen. Apple Pencil would be offered as an option as well. With the production volume estimated by TrendForce at around 83~88 million units, the new iPhones to be released may take a larger share of the company’s annual sales volume compared with the three models last year. For 2018, TrendForce expects the sales volume of iPhones to remain flat or grow marginally by 2~3%, influenced by the saturated smartphone market and the longer replacement cycle of phones across the world. In the global revenue ranking, Apple would retain its second position, following Samsung.
Read More: TrendForce